In template setting page, you will find 16 template parameters (50+ on PRO Edition) arranged into logical groups for convenient operation.
In addition to comprehensive documentations in PDF format, you also get support from friendly forum and dedicated support system.
If you just need to build a simple website without advanced features like mobile optimization or rich typography or something,
If you are serious about your time and money, consider to buy PRO edition to get full featured template and dedicated support service.